This ad is on of many for a phone company that was trying to break into the big phone market. Alltel had a creative and slightly funny ad campaign. The interesting thing about this ad in particular and the series of ads collectively, is that as they were airing Cingular was being bought by AT&T. It was in the news for a few days, but went relatively unnoticed in regular everyday life. The article in the textbook talks about how this happens. Big business will buy and sell and trade their smaller parts or whole companies. Al of tis process goes relatively unnoticed. In this ad, the guy who is representing Cingular has an AT&T patch under his Cingular patch. A small sign that the company is changing hands.