Similar to other classmates, in reading “Advertising and the Political Economy of Lesbian/Gay Identity” I had specific advertisements and television shows immediate pop in my head. Will & Grace, a show that had been filmed from 1998-2006 (and still plays on lifetime) is one of the most famous shows for advertising stereotypical gay men. Ironically, while this show was in its peak, the strongest debates about gay/lesbian marriage was occurring in our country, but the show was still receiving good reviews. This show accurately supports Feje’s argument about how it seems gay men contribute to our economy more than lesbians. This specific show stresses on only one side of homosexuality and in doing this, portrays the gay men in this show mainly being obsessed with fashion and having money to spend it on.
Another instance that popped in my head related to Feje’s article again, but related to the lesbian side of homosexuality. Gay advertisements and instances on tv
are much more common to think of when hearing homosexual advertisement, but in on particular episode of Sex and the City, a “lesbian group” of friends (a group of 6 lesbians who are extremely successful) are portrayed as an intimidating group of women "powerful lesbians" who play a significant role in the economy. These women are portrayed as loving the most expensive art and classy, subtle designer suits and footwear. I thought this was an important episode to relate back to the article, because in most instances in our society, lesbians are not portrayed as successful sophisticated women-and this is one instance that relates to a small portion of the lesbian statistic of playing a role in our economy.
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