Fordism

This quote came from Henry Ford. Ford was the famed designer of the assembly line. It churned out cars at an amazingly fast rate for the time. Grossberg's article talks about how cultural studies may pay too much attention to consumption and not as much on production. Any economics professor will tell you that supply and demand go hand in hand. Grossberg might have had a point that cultural studies might want to look at production as well. Ford's opinion was largely driven solely on production, but he was a successful business man to say the least. Now we know that production shapes consumption while consumption shapes production. It might lead to the question of which came first?