Stereotypes play such a significant role in our society, so much that almost everyone and everything (whether it’s a sport, product, car etc.) has a stereotype. In Kirkham and Weller’s article “Cosmetics” the gendering of cosmetic products is closely analyzed and portrays the differences in advertising male and female cosmetics. On the bottom of page 271, the male advertisement of a soap ad suggests that it is a masculine ad because of the “male hand and hairy wrist.” This article clearly shows that advertisements are easily identified based of the gender stereotype that is targeted. In this Old Spice Bodywash ad I posted, there is no one in the ad but it is immediately implied it is for a male because of the background music, scene of the shower, and by the soap (with hair on it). This video is directly related to Kirkham and Weller’s argument about gendering a male’s cosmetic product.
No comments:
Post a Comment