Friday, October 8, 2010

Inventing the Cosmo Girl

This article analyzes a former secretary's advice to the "working girl" in economic and sexual roles. She teaches readers how to present themselves in a desirable fashion and constructs an idealized subjectivity with sexual imagery and emphasizes girl power. Her vision of the American Girl Dream meant presenting yourself as a creative product that capitalizes on consumerism and flirting techniques. She encourages women to update their status in order to capture the heart of a successful man, they need to possess upper class traits and ideals. She highlights the benefits of being a secretary and that is why i have chosen this clip from Mad Men to include in my blog post. It works well with this article because men do look at women as objects and there will always be gender inequalities in the work place,but there are definitely some perks about being a barbie doll.

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