Is it News or "News?"

Geoffry Baym discusses in his article “The Daily Show: Discursive Integration and the Reinvention of Political Journalism," the modes of discourse presented in "fake" newscasts like the Daily Show. Baym says, “This is not simply the move toward “infotainment,” although the fundamental blurring of news and entertainment- a conflation that cuts both ways- certainly is a constituent element. Rather, it is a more profound phenomenon of discursive integration, a way of speaking about, understanding, and acting within the world defined by the permeability of form and the fluidity of content. Discourses of news, politics, entertainment, and marketing have grown deeply inseparable: the languages and practices of each have lost their distinctiveness and are being melded into previously unimagined combinations." This can be clearly seen in the video above. In the very opening scene we see a title reading "The Daily Show" that is very similar to that which you would see on a news cast. It then cuts to Jon Stewart at his desk, talking to his audience like it is a talk show. These are two forms of the discourse of which Baym discusses. Baym also says, “Drawing on live broadcast coverage of public statements and government proceedings, the content of The Daily Show resembles much of the mainstream news media. Empowered by the title of “fake news,” however, The Daily Show routinely violates journalistic conventions in important ways. For one, while it covers the same raw material as does the mainstream news, its choices of sound bites turn contemporary conventions on their head.” (264) This is a technique that is often used by both the "real" news and the "fake" news. This is the process by which audio clips are manipulated to make the same argument as the rest of the news clip.